Ad Placement Policies

Ad placement rules: no deceptive labelling, no functionality impairment, 30% max ad density, one sticky unit per page, no consecutive ads, and Google's 3-banner-per-page limit.

Beyond site content requirements, demand partners and GAM have specific standards for how and where ads may be placed on a page. Violating these standards reduces demand partner fill and CPMs, and in serious cases, triggers account action.

Placement rules

Ads must not be deceptive

Do not label ads in a way that makes them look like editorial content ("Recommended articles", "Editor's picks") without a clear "Sponsored" or "Advertisement" label.
Do not place ads immediately adjacent to download buttons, navigation links, or CTAs in a way that could cause accidental clicks.
Do not resize or obscure ads once they have loaded.

Ads must not impair site functionality

Ads must not cover the main content of the page without the user's action.
Interstitials (full-page ads that appear before content) may only be used on specific events (e.g. page transitions), not on initial page load.
Do not disable browser back button navigation or prevent page scrolling to force ad exposure.

Ad density limits

Maximum one sticky unit per page. One sticky footer or one floating ad unit per page is the limit. Multiple sticky units simultaneously obscure content.
No more ads than content. The total ad area on a page should not exceed 30% of the visible content area. Pages that are primarily ads with minimal content are rejected by demand partners.
Minimum content between consecutive ads. Two ad units must not be placed immediately adjacent to each other with no content between them.

Above-the-fold restrictions

Do not place more than one ad above the fold on mobile devices. The above-the-fold area is premium real estate for content, not ads.
The first content the visitor sees must be meaningful editorial content, not an ad.

Video ad placement

Outstream video ads may not autoplay with sound enabled.
One video ad unit per page is the recommended maximum.
Instream video ads require genuine video content. Placing an instream ad unit on a page without a video player or real video content is prohibited.

Google-specific requirements

As AdX demand flows through Google Ad Manager, Google's Publisher Policies apply in addition to Advlume's. Key restrictions:

No more than 3 AdSense/AdX banner units per page (Google's limit for display ads on a single page).
No ads in pop-up or pop-under windows.
No ads in emails.
Ads must not be placed on error pages, parked domains, or pages with no content.