How long until I see ads?

From registration to first ad: domain verification is instant, manual approval takes 1–3 business days, GAM provisioning is automatic under 10 minutes, and ads appear immediately after the script is installed.

The time from registration to seeing live ads depends on several steps. Here is what to expect at each stage.

Timeline overview

Step	Typical duration
Account registration and email verification	Immediate
Adding your site	Immediate
Domain verification	Minutes (once you place the token)
Site evaluation (automated review)	Minutes to hours
Manual approval by Advlume team	1–3 business days
GAM provisioning (ad units and line items)	Automatic, happens after approval (under 10 minutes)
First ads appearing on your site	Immediately after provisioning, once the script and slots are installed

Step 1–2: Registration and adding your site

Creating your account and adding your first site is immediate. After adding a site, you are taken directly to the domain verification step.

Step 3: Domain verification

Once you place the verification token (either a TXT file or a meta tag), clicking "Verify" in the dashboard triggers an immediate check. Verification succeeds in seconds if the file is in place and accessible.

Step 4–5: Site evaluation and approval

After verification, an automated evaluation runs to check your site for content compliance and traffic quality. This typically completes within a few hours. If it passes the automated check, your site enters the manual review queue. Manual review by the Advlume team takes 1–3 business days.

You will receive an email when your site is approved (or if additional information is needed).

Step 6: GAM provisioning

Once approved, Advlume's system automatically provisions ad units and line items in Google Ad Manager for your site. This is fully automatic and takes under 10 minutes. You do not need to do anything for this step.

Step 7: Installing the script and seeing ads

After provisioning, install the hb.js script tag and add your slot divs. Ads should appear within the first few page loads. If they don't, see Ads Not Showing for troubleshooting.

Why ads don't show before approval

The Advlume wrapper will load and the Prebid auction will run even before your site is formally approved — but without GAM line items provisioned, no creatives will be served. The script itself is harmless to install at any stage; it just won't serve ads until provisioning is complete.