What is Advlume?

Learn what Advlume is, how it works, and why publishers use it to grow their ad revenue.

What is AdVlume?

AdVlume is a fully managed header bidding platform for web publishers. It helps publishers increase revenue from their current traffic by connecting each site to multiple premium demand sources, including SSPs, ad exchanges, and DSPs. For every ad impression, AdVlume runs a real-time auction. The highest bid wins, Google Ad Manager serves the ad, and the publisher earns more from the same pageviews.

Because of this setup, publishers often see higher CPMs and better fill rates. They also avoid the daily work that comes with managing programmatic advertising.

How AdVlume works

Setup is simple. You add one lightweight JavaScript tag to your site. When a visitor loads a page, AdVlume's Prebid.js wrapper sends bid requests to all connected demand partners at the same time. Then Google Ad Manager compares those bids with any direct campaigns or AdX demand already in your account. The highest-paying ad wins and appears on the page, usually within 1.5 seconds.

As a result, you do not need to manage manual line items, configure bidders, or spend time fixing VAST issues late at night.

What makes AdVlume different

Fully managed ad operations

Many header bidding platforms require an in-house ad ops team. AdVlume handles that work for you, including Google Ad Manager setup, bidder settings, line item creation, and ongoing performance updates.

Real-time reporting

You can view every bid, win, and impression in a live dashboard. Because the data updates in real time, you do not have to wait a full day for reports.

Built-in consent and privacy compliance

AdVlume includes a CMP with support for GDPR (TCF v2.2), CCPA, and GPP out of the box. The platform starts auctions only after it collects valid user consent.

IVT protection with ClearTrust

AdVlume also includes ClearTrust, its proprietary invalid traffic detection system. It monitors bot traffic, click fraud, and other IVT signals in real time. As a result, your account has stronger protection with demand partners, and your revenue quality stays higher.

Advanced delivery features

In addition, AdVlume includes lazy loading, viewability-based ad refresh, responsive ad sizing, outstream and instream video support, and bid caching by default.

Who is AdVlume for?

AdVlume is a strong option for independent publishers, content sites, news publishers, and web apps that want solid programmatic revenue without building a full ad ops team. Whether you run one site or a larger portfolio, you can manage everything from a single dashboard.

What do you need to get started?

You only need three things: a website with original content, a free AdVlume account, and access to add a script tag plus a few <div> elements to your pages. You do not need an existing GAM account, and you do not need prior Prebid experience.

Create your free account, then follow the Getting Started guide.