Tax Information & Invoicing

Your tax obligations as a publisher, what documentation Advlume may request, and how invoicing works — including when you need to send Advlume a VAT invoice.

This article explains your tax obligations as an Advlume publisher, what Advlume requires from you before processing payments, and how invoicing works.

This is general information, not tax advice. Tax laws vary significantly by country and individual circumstances. Consult a qualified tax professional or accountant for advice specific to your situation.

Your tax obligations as a publisher

Revenue you earn from Advlume is generally taxable income in your country of residence or incorporation. How it is classified and reported depends on your local tax rules:

Sole traders / freelancers: Ad revenue is typically reported as self-employment or business income on your personal tax return.
Companies: Ad revenue is corporate income and must be reported in your company's accounts and tax filings.
VAT / GST: If you are VAT-registered (or GST-registered), payments received from Advlume may be subject to VAT/GST under your local rules. In the EU, B2B services to non-resident buyers are generally outside scope (reverse charge), but rules vary — check with your accountant.

Advlume does not deduct withholding tax from publisher payments. You are responsible for declaring and paying any tax owed on your earnings to your local tax authority.

What Advlume requires from you

Identity verification (KYC)

All publishers must complete identity verification before receiving payments. This is a regulatory requirement, not a tax requirement, but it often captures much of the same information. See Payment Schedule & Thresholds for details on the KYC process.

Tax residency information

Depending on your country and the payment method you use, Advlume may request a copy of a tax residency certificate or equivalent documentation to confirm you are not subject to withholding requirements under a tax treaty. This is requested on a case-by-case basis. If required, your account manager will contact you.

Invoicing

Do I need to send Advlume an invoice?

Whether you need to issue an invoice to Advlume depends on where you are based and how your business is structured:

EU / VAT-registered publishers: If you are VAT-registered in an EU member state, you should issue a VAT invoice to Advlume for each payment period. The transaction is typically treated as a B2B supply of services with reverse charge — you include the invoice in your VAT return but do not charge VAT. Check with your accountant to confirm the correct treatment in your country.
Non-EU publishers / individuals: Many publishers outside the EU, and individual (non-VAT-registered) publishers, do not need to issue a formal invoice. Advlume's payment statement serves as the record of the transaction.

Payment statements

For every payout processed, Advlume generates a payment statement showing:

The payment period (month or months covered)
Gross revenue for the period
Your revenue share percentage and net earnings
Payment method and amount transferred

Payment statements are available in Settings → Billing in your dashboard once a payout has been processed.

Advlume's invoice to you

Advlume does not invoice publishers — there are no platform fees charged separately. The Advlume fee is retained from gross revenue before your earnings are calculated, so you will never receive an invoice for Advlume's services.

Questions about your specific situation

Tax rules are complex and change frequently. If you have questions about how Advlume payments should be treated in your tax filings, the best first step is to speak with a local accountant or tax adviser who is familiar with digital advertising income. For questions specific to your Advlume account — payment statements, documentation requests, or billing disputes — contact us at info@advlume.com.