Do I need a Google Ad Manager account?

No GAM account needed — Advlume operates a managed GAM network on your behalf. If you already have GAM or AdSense, there are options for both migration and co-existence.

No — you do not need your own Google Ad Manager account to use Advlume. Advlume manages GAM on your behalf under a managed network arrangement.

How it works

When your site is approved, Advlume provisions ad units and header bidding line items in a shared or managed GAM network that Advlume operates. Your site's ad units are created under Advlume's network ID (/23341212234). You do not need to log in to GAM, manage line items, or configure any settings there.

What if I already have a GAM account?

If you already have your own GAM account (either a free GAM 360 account or a full GAM 360 subscription), there are two options:

  • Use Advlume's managed network: The simplest path. Your existing GAM account is not used, and Advlume manages everything. Revenue flows through Advlume's GAM network.
  • Integrate Advlume into your own GAM: For publishers with sophisticated GAM setups (direct sales, private marketplace deals, audience extensions), it may be preferable to have Advlume operate within your GAM account. This requires a custom onboarding process — contact your account manager to discuss.

What if I have an existing AdSense account?

AdSense and GAM are separate products. Running the Advlume wrapper alongside AdSense may cause conflicts if both are trying to serve ads in the same slots. The recommended approach is to replace AdSense with Advlume entirely — Advlume's header bidding setup typically significantly outperforms AdSense on equivalent inventory.

If you want to transition gradually, you can add Advlume slots to new placements while keeping existing AdSense placements unchanged. Contact your account manager for migration guidance.

Further reading

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Last updated 2 months ago