Can I use Advlume alongside other ad networks?
Advlume coexists with affiliate widgets and native content units, but conflicts with AdSense auto-ads and other header bidding wrappers on the same page. You can use Advlume on some pages and other networks on others.
Generally yes — Advlume can coexist with other ad networks, with some important caveats depending on how those networks are configured.
What works fine alongside Advlume
- Affiliate links and native ad widgets (e.g. Taboola, Outbrain, Revcontent) — these are content recommendation widgets, not display ad tags, and do not conflict with Advlume's GPT setup.
- Sponsored content and direct deals — any paid content that does not involve injecting ad code into the page.
- Email newsletters with separate ad inventory — ad placements in emails are entirely separate from web placements.
What may conflict with Advlume
- AdSense: AdSense and Google Ad Manager (which Advlume uses) are separate products. If you have AdSense auto-ads enabled, it will attempt to inject its own ad placements into the page, potentially overlapping with Advlume's managed slots. Disable AdSense auto-ads if you use Advlume. Manual AdSense placements in different slots may coexist, but are not recommended — it creates competing auction structures that may reduce overall yield.
- Other header bidding wrappers: Running multiple header bidding wrappers (e.g. Prebid, Amazon TAM) on the same slots creates bid duplication and auction conflicts. If you have an existing Prebid setup, it should be replaced by Advlume, not run alongside it.
- Multiple GPT setups: Only one GPT setup should manage slot definitions per page. If another network loads GPT and calls
googletag.pubads().enableSingleRequest()or defines slots, it will interfere with Advlume's GAM line items.
Running Advlume on some pages and another network on others
This is perfectly fine. You can run Advlume on specific sections of your site (e.g. your blog) while another network runs on other sections (e.g. a tool page). The only constraint is that both should not be active on the same page simultaneously.
Further reading
- How Ads Are Served — the full auction architecture
- How Does Advlume Compare to AdSense?
- Ads Not Showing — if conflicting code is causing issues
Last updated 2 months ago