Understanding Your Revenue Share

How your net earnings are derived from GAM gross revenue — what gross revenue includes, what is deducted before it reaches your dashboard, and how your share percentage is applied at payout.

Advlume operates on a revenue-share model: you earn a percentage of the gross revenue recorded in Google Ad Manager for your sites, and Advlume retains the remainder to cover platform infrastructure, demand partner integrations, ad operations, and support. This article explains the mechanics of how your share is calculated and what deductions, if any, affect the final payout amount.

Gross revenue vs. your earnings

The revenue figures shown in your dashboard represent gross revenue — the total amount Advlume collects from demand partners for impressions on your sites, as recorded in Google Ad Manager. Your net earnings are derived from this figure:

Your earnings = Gross revenue × your revenue share %

Your specific revenue share percentage is set out in your publisher agreement with Advlume. If you are unsure of your rate, you can find it in Settings → Account or by contacting your account manager.

What gross revenue includes

Gross revenue is the sum of:

Prebid header bidding wins — the CPM price of every auction won by a demand partner through the Prebid wrapper, multiplied by impressions and divided by 1,000.
Google AdX dynamic allocation fills — revenue from Google's programmatic buyers when AdX wins over the Prebid floor, as reported by GAM's AdX revenue column.

Both sources are reconciled in GAM's daily reporting. See How Revenue is Calculated for a full explanation of the data pipeline.

What is deducted before gross revenue is recorded

Gross revenue is already net of the following fees that occur upstream of Advlume's reporting:

Exchange / SSP fees: Each demand partner takes their own margin before reporting revenue to Advlume. For example, Google AdX reports revenue after deducting its own fee. These deductions happen outside Advlume's control and are not separately visible in your dashboard.
IVT adjustments: If GAM detects invalid traffic (bot or fraudulent impressions) during its reconciliation pass, those impressions and their associated revenue are deducted from gross revenue before it reaches your dashboard. This can cause figures for a prior day to decrease. See What is Invalid Traffic (IVT)?.

No additional deductions are applied to gross revenue before your share percentage is applied — there are no data fees, technology fees, or setup fees charged separately.

How revenue share is applied at payout

At the end of each payment period, Advlume calculates your net earnings as:

Payout = Sum of daily gross revenue for the period × your revenue share %

The calculation is applied to the finalised GAM figures for the period — not the intraday estimates. If any revenue adjustments (IVT deductions, dispute resolutions) occur after your payout has been processed for a period, they are carried forward and applied to the following period's balance.

Checking your rate