Domain Verification

Prove domain ownership via a TXT file at the root or an HTML meta tag — both checked with an 8-second fetch. Verification triggers the site evaluation and approval queue.

Before Advlume can provision your ad units in Google Ad Manager, we need to confirm that you own and control the domain you registered. Domain verification is a one-time step in the onboarding process.

Why verification is required

Domain verification protects both you and the demand partners in the network. Without it, anyone could claim to own any domain and serve ads on inventory they don't control. Verified ownership is also a requirement for the ownerdomain entry in your ads.txt file to be authoritative.

How to verify

After adding your site in the Advlume dashboard, go to Website → [site name] → Settings → Domain Verification. You will be given a unique verification token and two methods to prove ownership:

Method 1: TXT file

Download or copy the verification token shown in the dashboard.
Create a plain text file named {token}.txt (e.g. advlume-verif-abc123.txt) containing only the token string.
Upload this file to the root of your web server so it is accessible at https://yourdomain.com/{token}.txt.
Click Verify in the dashboard. Advlume will fetch the file and check that the token is present.

Method 2: HTML meta tag

Copy the meta tag shown in the dashboard:

<meta name="advlume-verification" content="YOUR-TOKEN">

Paste it inside the <head> section of your homepage's HTML.
Click Verify in the dashboard. Advlume will fetch your homepage and check for the meta tag.

Both methods have an 8-second timeout for the fetch request. If your site is slow to respond or returns redirects that exceed the timeout, the verification will fail with a timeout error — try again when your server is responding faster.

What happens after verification

Once verification succeeds:

Your domain's domain_verified_at timestamp is set.
An automatic site evaluation is queued — Advlume's system reviews the domain for content quality and policy compliance.
You will receive a confirmation email.
The Advlume team will review the evaluation and move your site to Approved status if it meets the requirements. You will be notified by email.

Troubleshooting

"TXT file not found": Confirm the file is accessible in a browser at the exact URL. Check your web server's configuration for file permissions and MIME type (should be text/plain).
"Meta tag not found": Ensure the tag is in <head>, not <body>. Check that your CMS or framework is not stripping unknown meta tags.
Timeout errors: Your server took longer than 8 seconds to respond. Try again during off-peak hours, or check your server response time.