DSP & Demand Partners

Our Demand Partners

Advlume's 12 active demand partners including Google AdX, Adagio, Adform, AdKernel, Kueez, Nexx360, OneTag, and the proprietary Revantage channel — plus how activation varies by geo, content, and inventory type.

How Bidder Selection Works

How the 8-step auction flow works — from slot discovery and consent checks through Prebid's 1,500ms bidding window, bid caching (60s TTL), and GAM's final rendering decision.

Google AdX Integration

Google AdX runs through GAM's unified auction rather than Prebid — competing fairly against all header bids after the fact. Revenue is only finalised the following morning via the GAM API.

Understanding Bid Density

Bid density (number of valid bids per auction) is the primary CPM driver. Learn the five factors that determine it — consent, geo, content category, page speed, and ad sizes — and how to diagnose low density.

Custom Bidder Configuration

How to use your own SSP publisher IDs instead of Advlume's managed credentials, and how to enable or disable individual demand partners for a site from the dashboard.