IVT Protection & Traffic Quality

What is Invalid Traffic (IVT)?

What invalid traffic (IVT) is, the difference between GIVT and SIVT, and why high IVT rates reduce your CPMs, trigger revenue deductions, and can put your account at risk.

How Advlume Detects Fraud

The layered fraud detection stack: real-time ADMD client-side scoring (blocks score-1 sessions immediately), Kueez RTB signals, and Google Ad Manager's overnight server-side reconciliation.

Avoiding IVT on Your Site

How to keep your IVT rate within acceptable thresholds — auditing paid traffic sources, avoiding arbitrage, keeping software updated, and monitoring your real-time blocked session count.

What Happens When IVT is Detected

What happens when IVT is detected — real-time blocking for score-1 sessions, GAM overnight revenue deductions, DSP exclusions, and when elevated IVT triggers an account review.

ads.txt and Authorized Sellers

Why ads.txt matters for your CPMs and fill rate, what the three types of entries in your Advlume ads.txt file mean, and how to keep it current as demand partners change.