Reporting & Analytics

Reading Your Revenue Report

A field-by-field guide to the Advlume revenue report — date presets, summary cards, the stacked impressions chart, channel/bidder breakdown table, CSV export format, and why today's numbers update overnight.

Real-Time Dashboard (Live)

A real-time feed of active visitors, bid wins, no-bids, and viewability events across your sites — powered by a persistent Socket.IO connection to the Advlume real-time server.

Exporting Report Data

How to download your site's revenue data as CSV — file format, column definitions for the daily series and demand source breakdown, and known limitations.

Key Metrics Explained

Definitions and formulas for every metric in your Advlume dashboard — impressions, revenue, eCPM, fill rate, viewability rate, bid density, and RPM.

Improving Your CPMs

Seven actionable steps to increase your effective CPMs — optimising placement for viewability, using the right ad sizes, fixing ads.txt, maximising consent, and improving page performance.